Eric Holmberg In 1980, three years after graduating from the College of William and Mary, Eric's lifestyle of "sex, drugs, and rock and roll" came to an abrupt end at the foot of Calvary's cross. Within a year he felt the call to full-time ministry -- getting involved in campus outreach and later helping plant a church in the Washington D.C. area. Eventually, Eric was set in as a pastor and in 1987 was ordained. It was during this same time that Reel to Real Ministries was born. From his beginnings in ministry, Eric sought fresh and relevant ways to communicate the gospel. Recognizing the "paradigm shift" brought about by the modern media industry, Reel to Real was created to utilize the medium of visual art (the "reel") to address the challenges -- and opportunities -- of the "real" world. Drawing from his old love affair with rock music, Eric first produced Rock and Roll -- A Search for God. This multi-media presentation, and later a video, saw thousands of people saved and many more reevaluating their listening habits. In 1989 a sequel, Hell's Bells -- The Dangers of Rock 'n' Roll, was produced. An exhaustive five-part analysis with study guide, Hell's Bells went on to sell over 100,000 copies and become the definitive work on rock music from a Christian perspective. In 1991, All Rapped Up was released. An examination of the rap and dance music scene, this video further established Eric as a premier authority on the spiritual side of contemporary music.
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